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It’s holiday season at YouTube, and inside one of the many sound stages at the video platform’s Los Angeles campus in Playa Vista, three creators have come together to promote beauty products on a set reminiscent of a cozy cabin in the woods. But unlike these YouTubers’ typical fare of edited beauty tutorials and lifestyle vlogs, this highly produced collaboration is being broadcast live for their thousands upon thousands of fans.
Branded as “From YouTube to You,” YouTube’s holiday shopping extravaganza was a year-end culmination of the company’s growing expansion into live shopping, a format that has taken off in international markets like the Asia-Pacific region, where the ecommerce industry is expected to hit 3.5 trillion this year.
In trying to capture that success in other markets, including the U.S., YouTube brought out some of its biggest creators like...
It’s holiday season at YouTube, and inside one of the many sound stages at the video platform’s Los Angeles campus in Playa Vista, three creators have come together to promote beauty products on a set reminiscent of a cozy cabin in the woods. But unlike these YouTubers’ typical fare of edited beauty tutorials and lifestyle vlogs, this highly produced collaboration is being broadcast live for their thousands upon thousands of fans.
Branded as “From YouTube to You,” YouTube’s holiday shopping extravaganza was a year-end culmination of the company’s growing expansion into live shopping, a format that has taken off in international markets like the Asia-Pacific region, where the ecommerce industry is expected to hit 3.5 trillion this year.
In trying to capture that success in other markets, including the U.S., YouTube brought out some of its biggest creators like...
- 12/1/2022
- by J. Clara Chan
- The Hollywood Reporter - Movie News
Rare Global, the boutique digital talent management company that says its fleet counts 1.8 billion lifetime views and 50 million cumulative subscribers, has signed three new creators to its roster across the fashion, beauty, and lifestyle verticals.
First up is Amber Scholl, who counts 2.8 million YouTube subscribers, and is best known for her comedic Broke Bitch Tips series. Scholl has collaborated on sponsored content with the likes of Reebok and Amazon. Cydnee Black, a beauty vlogger who was previously repped by Ipsy, empowers viewers to be individuals with her content, per Rare. She counts 742,000 subscribers and has worked with the likes of Shiseido and Olay. Finally, fellow Ipsy alum Jessica Vu -- who counts 704,000 subscribers -- has also joined the Rare family.
“These creators have a fresh combination of personality and ambition,” Rare CEO Ashley Villa said in a statement. “We're excited to embolden their vision -- to leverage the success of...
First up is Amber Scholl, who counts 2.8 million YouTube subscribers, and is best known for her comedic Broke Bitch Tips series. Scholl has collaborated on sponsored content with the likes of Reebok and Amazon. Cydnee Black, a beauty vlogger who was previously repped by Ipsy, empowers viewers to be individuals with her content, per Rare. She counts 742,000 subscribers and has worked with the likes of Shiseido and Olay. Finally, fellow Ipsy alum Jessica Vu -- who counts 704,000 subscribers -- has also joined the Rare family.
“These creators have a fresh combination of personality and ambition,” Rare CEO Ashley Villa said in a statement. “We're excited to embolden their vision -- to leverage the success of...
- 4/8/2019
- by Geoff Weiss
- Tubefilter.com
I never particularly had a crush on Justin Bieber, but when the news of his engagement broke over the weekend, I couldn't help but be completely taken aback. Are we really at this point? Justin Bieber, the once floppy-haired little kid singing "Baby" on stage to an audience of screaming teen girls, was settling down and getting married? The Biebs was officially off the market (at least for now depending on what theories you believe about his and Hailey Baldwin's relationship)? Where did that leave all of the girls who were so convinced that they were going to marry him circa 2011? And I wasn't the only one having similar thoughts. Justin Bieber is engaged to Hailey Baldwin and I have never been so sad in my entire life... did she know every word to every song? did she go to his concert by herself? did she buy all purple...
- 7/12/2018
- by Chelsea Duff
- Life and Style
Who says buying a prom dress has to break the bank? Certainly not Amber Scholl. The 24-year-old YouTube vlogger uploaded a Diy video on March 31, 2018, showing her fans how she transformed a $4 thrift store dress into what admittedly could pass for couture. Amber's video is going viral after getting more than one million views on the streaming site. "I love doing things on a budget and I love being creative, so I thought in the spirit of prom 'get ready with me' shopping videos, I would do my own little do-it-yourself version and show you how to make your own dress cheap, easy, and fabulously!" she shared with fans. $4 thrift store dress is now my dream prom dress...
- 4/3/2018
- by Paulina Jayne Isaac
- Life and Style
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