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- After the Civil War, a revolution takes place in industry. Innovators, like Henry Heinz, John and Will Kellogg, and thief CW Post launched businesses. Cocoa Cola's inventor dies without seeing the success, and the brand removes cocaine.
- At the dawn of the 20th Century, a new breed of innovator rises up to expand American industry and push the limits of new technology. A trailblazer named Milton Hershey bets big on a revolutionary idea, and then a father and son duo named Mars start on a path to challenge the chocolate throne. Plus, the titans of food weather the storm of the First World War and push the boundaries of invention in the Roaring Twenties.
- After the depression, food titans innovate to feed the nation. WWII provides incentives for food empires to unite to feed the war effort.
- In the 1950's, two enterprising brothers from Wichita, Kansas aim to build their restaurant, Pizza Hut, into a franchise empire. Domino's, threatens to derail their first-of-its-kind pizza franchise juggernaut.
- At the turn of the 20th century, James Kraft challenges thousands of years of cheese-making tradition and forever alters the dairy industry with his new cheese innovation. Meanwhile, the Pabst brothers are desperate to keep their successful beer empire solvent through Prohibition, and introduce a shelf-stable cheese of their own, putting them on a collision course with James Kraft's flourishing cheese juggernaut.
- A young boy accidentally discovers frozen treats on a stick, while a candy store owner radically re-invents ice cream and launches the first ever ice cream truck.
- In 1919, Milton Hershey is king of the chocolate business. But everything changes when in a Post WW1 sugar price drop, a rush of competitors spring up.
- Herman Lay takes regional and small-time chips business to a national scale with his cutting-edge sales techniques and world-changing packaging technology, while a rival innovator invents a new kind of snack chip that will challenge Lay's crown.
- In the 1950s, Ray Kroc franchises McDonald's nationwide, but right behind Kroc a wave of other entrepreneurs try to cash in on the fast food restaurant craze. Two Florida visionaries start up what will become Kroc's biggest rival, by re-inventing their kitchen's equipment into the pioneering "flame broiler." Over the next two decades the two iconic restaurants battle it out over burgers, launching signature sandwiches that will become staples all over the world.
- In the 1970s, one major cola brand launches a blind taste test marketing plan that takes direct aim at their biggest competitor. As a new era of competition heats up between the behemoth brands, each side selects a new leader who takes the companies to battle in a rivalry that will birth countless iconic soda products and memorable marketing stunts.
- A business partnership gone wrong leads Adolphus Green to create one of the most iconic cookie and cracker companies in history, and it revolutionizes packaging.
- A chemist working at the Joseph A. Campbell preserve company invents a condensed soup, which attracts attention from Henry Heinz, who, becomes a competitor in a race for revolutionary innovation and nationwide soup sales dominance.
- A short order chef invents the hamburger bun and engineers a new way of making a burger faster than ever before; Nathan Handwerker invests his life savings into a hot dog stand at Coney Island.
- Gilbert Swanson inherits his father's frozen turkey company and innovates the TV Dinner; And restaurateur Vernon Stouffer brings his frozen meals to market, while also harnesses sing a new technology called...the microwave.
- In the 1970's, Ray Kroc is far ahead of the competition, but when a burger chain, claiming to be king, poaches his third-highest ranking executive, Don Smith, it's war.
- As C.E. Doolin and Herman Lay are out to prove the potential of the chips business in the 1950's, their success inspires one of the biggest companies in the world to enter the chip market. When a chemist begins work on a secret project, designing a strong, saddle-shaped chip and a revolutionary container to ship them in, the companies go head to head for market dominance.
- The revolutionary early rise of Coca Cola and its greatest rival, Pepsi.
- William Wrigley stumbles upon a new product that kickstarts a revolution across industries and sparks a lifelong rivalry.
- Reedited segment from the first episode about the private war between innovator Will Kellogg and ripoff artist C.W. Post that led to the creation of the breakfast cereal industry and redefined the concept of breakfast.
- High school friends see an alternative to fast food with the "submarine" sandwich, but they are quickly met with fierce competition from a new submarine joint that will go on to be the biggest restaurant chain in the world.
- In the late 1800s, German immigrants Joseph Schlitz and Captain Frederick Pabst find themselves in a battle for beer dominance. In their fight for one-upmanship, they will help create the most popular alcoholic beverage on the planet.
- When a commercial caterer realises his two best selling items are doughnuts and coffee, he joins forces with his brother-in-law to create a revolutionary doughnut chain. Soon a rivalry starts with a beloved Southern-based doughnut shop.
- When his ice cream truck breaks down, Tom Carvel discovers that half-melted ice cream is a surefire hit with customers.
- In a quest to dominate the growing commercial bread industry, Lee Marshall bets on a new kind of white loaf, unwittingly inspiring a homemaker named Margaret Rudkin to come up with a healthier alternative.
- Hollywood agent Wally Amos transforms his professional life when he decides to make and sell his own gourmet chocolate chip cookies, and opens America's first cookie store; housewife Debbi Fields opens her home-style cookie shop in a mall.
- When Colonel Sanders sells his company to investors in 1964, the new owners identify a rising star within the organization: Dave Thomas.
- Small town farmer Orville Redenbacher has a lifelong dream of creating the perfect popcorn kernel leading to the first significant development of popcorn in thousands of years which he sells nationwide.
- Restaurateur Glen Bell works to create a burger alternative for the overcrowded fast-food market and after several setbacks goes on to help introduce the taco to America with his namesake restaurant; while two brothers also look to beat the burger by betting that a roast beef sandwich can compete with the national burger chains.
- In New York City, former Olympic wrestler Rocky Aoki and a perfume salesman become the unlikely fathers of a casual dining revolution when they open wildly different establishments in the heart of the city: one of America's first Japanese restaurants, and a swinging singles bar that will go on to become one of the country's most iconic restaurant chains.
- Martha Entenmann takes the reins of her late husband's baking company and grows it into a national powerhouse; a married couple bankrupt one bakery, but succeed their second time around with a revolutionary way to sell snack cakes.
- Hector and Mario Boiardi open an Italian restaurant in Cleveland in 1924 and soon introduce Italian food to Americans; the brothers eventually find themselves in competition with James Kraft and his newest offering, macaroni and cheese.
- Two heavy-hitting cereal rivals duke it out for breakfast dominance; competition heats up when an idea is stolen; the ensuing battle transforms the breakfast landscape from a labor intensive meal at the table, to a meal of convenience on the go.
- The top selling candy days of the year revolve around Easter, Valentine's Day and Halloween. And it all started with a few bold pioneers.
- Before chicken wings were America's favorite Sunday football snack, they were considered an undesirable cut of meat. Until two restaurateurs in Buffalo, New York, reinvent the way wings are cooked.
- A cereal executive's bold idea to finance the "Willy Wonka and the Chocolate Factory" movie will kick-off a candy revolution that produces some of the most iconic, imaginative confections in history.
- Coffee's quality and popularity wane by the 1960s, until a handful of visionaries turn the industry on its head. First, three college friends create an iconic brand of revolutionary gourmet Coffee. Then, this now-iconic chain creates an entirely new category of restaurant.
- A devout Georgia diner owner stumbles into the chicken game when he develops a unique fried chicken sandwich with a batch of cast-off filets. The unique sandwich he creates will become the menu centerpiece at one of the most popular fast-food chains in the world.
- Four intrepid food entrepreneurs race to harness emerging technologies like the home freezer and microwave, to bring revolutionary frozen snack icons to a waiting world, and forever change what we eat, when we eat, and how we eat.
- When an entrepreneur creates shelf-stable peanut butter out of his garage, it leads to the birth of an iconic sandwich; as competition heats up to be America's favorite peanut butter, three famous brands battle it out to be number one.
- A look at some staples of Thanksgiving dinner that weren't around until a few brands used technological advances to reinvent turkey, stuffing, cranberry sauce, pumpkin pie and more; food innovators made each part of the meal accessible.
- Two entrepreneurs rise from the ashes of Prohibition by staking everything on two liquors -- a bitter, bottom-shelf whisky, and a flavorless foreign moonshine -- and go on to save an industry and create two of the most popular brands in the country.
- Lighting up the backyard grill is an American summer tradition like no other. But 100 years ago, cooking outside was not nearly as popular or accessible. Most backyard grilling essentials hadn't been invented yet, and many people didn't even have backyards, while the hot dogs we know, and love were still relatively unknown in the marketplace. It would take industry titan Henry Ford, one relentless tinkerer named Kingsford, and a passionate butcher from the Oscar Mayer family to create the most iconic brands of the Summer and change the face of American backyards forever.
- Before juice was everywhere, these innovators used brilliant ingenuity to create the most nostalgic drink products and thirst quenchers of the last century, leading the charge on a new billion dollar beverage industry.
- At the turn of the 20th century, Bernard Kroger and upstart grocer Clarence Saunders come up with genius innovations that help invent the modern supermarket.
- A young upstart named Oscar Mayer creates one of the most iconic meat brands on the planet; pioneer Jay Hormel invents a meat product sold the world over, which becomes part of a $20 billion food empire.
- At a time when dog food is a rarity and cat food is almost nonexistent, it will take visionary innovators to invent the first dog treat, dry food, the first cat food, and many more innovations that will carve out the billion-dollar pet food industry.
- At a time when U.S. beer is dominated by the same lager style, one Milwaukee company experiments with something new.
- Imagine a world where marinara sauce isn't part of the American palate. That was true nearly sixty years ago, when food conglomerate Campbell's kickstarts what will become an Italian American food staple.
- A cab driver turned ice cream entrepreneur comes up with the idea to mix name brand candy into high quality ice cream to create new novel flavors. After opening an ice cream shop to share his mix-in creations, his concept skyrockets.
- In the late 1800s, two pharmacists 1500 miles apart race to create healthy, non-alcoholic beverage options, kickstarting the entire soda industry with their breakout hits: Hires Root Beer and Dr. Pepper.
- Mid-20th century. Two unlikely competitors, Duncan Hines cake mixes and General Mills Betty Crocker cake mixes, simplify homemaking by creating tasty, easy boxed cake mixes. America's sweetheart and the original foodie go head-to-head.
- In early 20th century America, a confectioner pioneers the Tootsie Roll, while a salesman invents fruity Tropical Charms. Their candies spark a nationwide industry.
- During World War 2, a scientist and businessman develop a frozen concentrated OJ to provide Vitamin C to troops. Later, a salesman's flash pasteurization method pits their companies against each other in a battle for OJ market dominance.
- Will Kellogg is on top of the cereal industry after beating out post, but now, the king of cereal has met his match with a young flour mill executive; a decades long war for dominance ensues as Kellogg's and General Mills battle it out.
- After being kicked out of the family business by his father, Forrest Mars scratches and claws his way back to create a multi-sector global empire, Mars Inc. Today that empire is worth over $47 billion dollars and a family dynasty that is the third wealthiest in America, worth nearly $100 billion.