Austin Bevans, an automobile salesman, is courting Susie Rolles, but her mother disapproves of the relationship. Then Austin inherits a private school for girls from his aunt. The school has maintained old-fashioned principles, so Austin seeks to modernize it. He converts the place into a charm school, which causes him to clash with the Acting Principal, Miss Hayes. One of the students, Elsie Benedict, is a poor writer, so Austin encourages her to write him a letter every day to improve her skill. Eventually, through the letters, Bevans begins to realize that Elsie loves him. A second will is discovered, which gives the school to Miss Hayes. Bevans has a meeting with Elsie's grandfather, who has given financial backing to the school. The grandfather is impressed with Bevans and offers him a position. When Susie's mother hears of this development, she tries to get Austin and her daughter reconciled. She also tells Elsie that Susie and Austin are engaged. Elsie fears that Bevans' new position will turn his head, so she writes him a letter, and pretends to run away. Bevans finds her hiding in his car. Elsie has won him over with her charm.
—scsu1975