Interestingly, everyone pronounces "Toots" with a long "oo," rhyming with "boot," instead of the traditional shorter "oo," as in "foot." Since "Toots" is generally a female nickname (short for "Tootsie"), this implies it has a different meaning, perhaps that the character drinks a lot (as in "going off on toots").
In the promotional trailer, Bette Davis and George Brent talk about a proposed radio broadcast dealing with their latest picture, Front Page Woman (1935).