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Hoping for positive publicity, a tobacco company offers $25 million to any American town that quits smoking for 30 days. Amidst a media frenzy, Eagle Rock, Iowa accepts the challenge while t... Read allHoping for positive publicity, a tobacco company offers $25 million to any American town that quits smoking for 30 days. Amidst a media frenzy, Eagle Rock, Iowa accepts the challenge while the company's PR man tries to sabotage the effort.Hoping for positive publicity, a tobacco company offers $25 million to any American town that quits smoking for 30 days. Amidst a media frenzy, Eagle Rock, Iowa accepts the challenge while the company's PR man tries to sabotage the effort.
Bob & Ray
- Hugh Upson
- (as Bob and Ray)
- …
Storyline
Did you know
- TriviaDropping the cigarettes onto the crowd, in the last midnight town square gathering, was actually done by putting 8" diameter, 25'-long pipes against the trees in the town square. The pipes were then filled with cigarettes. Then, on cue, air was blasted into the pipe bottom, shooting them into the air and onto the crowd. After each take everyone was asked to gather up the cigarettes from the ground and turn them in so they could be reloaded into the cigarette canons and rained down again. The filming of this final scene took several weeks in the late fall in Iowa where it is pretty cold. In the movie it is supposed to be summer time so the actresses are dressed in summer dresses. Between takes, everyone (actors and extras) were huddled in winter coats sucking on ice cubes. The ice cubes kept their mouths and breath cold so there would be no visible vapor when they exhaled.
- GoofsBishop Manley calls Dearborn, Michigan "General Motors country." Actually, Dearborn is the home of Ford Motor Company, its world headquarters and its flagship River Rouge plant. No GM facilities have been located in Dearborn.
- ConnectionsFeatured in Casting By (2012)
- SoundtracksHe Gives Us All His Love
Written and Performed by Randy Newman
Featured review
Almost a who's who of 60s and 70s TV...
... and that is really no surprise since this film was written and directed by Norman Lear, architect of so many hit TV shows in the 1970s.
Bob Newhart plays Merwin Wren, a tobacco executive who pitches the idea of giving 25 million dollars to any town that gives up tobacco for one month. He figures this will redeem the image of the tobacco industry, and what town could get every smoker to give up smoking for a month?
Enter tiny town of four thousand, Eagle Rock, Iowa. It lost a major employer and people are leaving town. The military has said that Eagle Rock is at the top of the list to receive a new missile manufacturing plant, but they have to spruce up the town's infrastructure first. But how, with a diminishing tax base? So, encouraged by the town's preacher, Clayton Brooks, the town takes the pledge.
Wren's job is on the line if Eagle Rock succeeds, so he goes to the town to try and get just one smoker's foot to slip. Meanwhile, tobacco withdrawal hits the entire town hard with comic results. If you've ever watched a loved one go through such withdrawal, this will look familiar to you. The first half of the film is about the comic attempt to stop smoking. The second half is about how easy it is for greed to set in once the town becomes famous and is making just about as much money from tourism as it hopes to make from the tobacco company if it succeeds.
The film is classic Lear as he lampoons just about everything - men of the cloth, men of medicine - they were all men back then, marriage, big business, right ring groups that see Communism everywhere but really just want to be authoritarians themselves, and news anchors back when they were actually respectable and weren't just talking heads.
The billing of the cast is really odd in retrospect. As expected, Dick Van Dyke is top billed. But second billed is...Pippa Scott? She doesn't even have that big a role in the film! And Bob Newhart, who was really great at playing the slimy little weasel here is bottom billed!
I'd highly recommend it. It is certainly one of Dick Van Dyke's better film roles and you get to see Norman Lear at work just as he was becoming famous.
Bob Newhart plays Merwin Wren, a tobacco executive who pitches the idea of giving 25 million dollars to any town that gives up tobacco for one month. He figures this will redeem the image of the tobacco industry, and what town could get every smoker to give up smoking for a month?
Enter tiny town of four thousand, Eagle Rock, Iowa. It lost a major employer and people are leaving town. The military has said that Eagle Rock is at the top of the list to receive a new missile manufacturing plant, but they have to spruce up the town's infrastructure first. But how, with a diminishing tax base? So, encouraged by the town's preacher, Clayton Brooks, the town takes the pledge.
Wren's job is on the line if Eagle Rock succeeds, so he goes to the town to try and get just one smoker's foot to slip. Meanwhile, tobacco withdrawal hits the entire town hard with comic results. If you've ever watched a loved one go through such withdrawal, this will look familiar to you. The first half of the film is about the comic attempt to stop smoking. The second half is about how easy it is for greed to set in once the town becomes famous and is making just about as much money from tourism as it hopes to make from the tobacco company if it succeeds.
The film is classic Lear as he lampoons just about everything - men of the cloth, men of medicine - they were all men back then, marriage, big business, right ring groups that see Communism everywhere but really just want to be authoritarians themselves, and news anchors back when they were actually respectable and weren't just talking heads.
The billing of the cast is really odd in retrospect. As expected, Dick Van Dyke is top billed. But second billed is...Pippa Scott? She doesn't even have that big a role in the film! And Bob Newhart, who was really great at playing the slimy little weasel here is bottom billed!
I'd highly recommend it. It is certainly one of Dick Van Dyke's better film roles and you get to see Norman Lear at work just as he was becoming famous.
helpful•91
- AlsExGal
- Jul 14, 2019
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- Der 25 Millionen Dollar Preis
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- Gross US & Canada
- $11,990,000
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