Rough, crude, cruel, and utterly effective,
Peter Foldes' pioneering experimentation with computer animation, employs a bold speechless narrative to draw attention to the grave effects of consumerism. Pivoting around the powerful doctrine of consumers' sovereignty, a rapacious businessman's voracious appetite leads, inevitably, to a violent and nauseating transformation. Devoured by greed, the man keeps eating more, and more, and more, until the startling climactic finale. In the end, who needs ethics when everything is within arm's reach?
—Nick Riganas