Plata dulce (1982) Poster

(1982)

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7/10
Good dose of social critique from Ayala.
pfrank-46 March 2011
The story of two brothers-in-law who have a small furniture business. The elder gets seduced by fast international capital and for soon earns piles of cash, while the other rejects the offer and tries to keep the humble shop going. This is a critique of international capitalism which was then in its infancy. Japanese businessmen walk through the shop. We hear a brief lecture by an American (in English) about how free markets make free people. The elder partner revolutionizes his lifestyle. (An interesting sidelight is the use that director Ayala makes of modern Argentine abstract art by Rogelio Polesello, Enio Iommi, Gregorio Vardánega and others as a backdrop for high finance schemes.) The events are set in 1978, when Argentina won the World Cup and people often said "God must be Argentine." The film thoughtfully analyzes that proposition, at least as far as it involves business culture. For an American audience it drags a bit, but it's a brave movie, very much in the critical tradition of Fernando Ayala. Worth seeing.
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8/10
Easy Money ???
bsantosg28 May 2001
Nice movie. Nice acting. Just a story about two mid class workers facing one of the worst economic crisis. One of them (Federico Luppi) is seduced by an incredible propose of work by one friend of him (Gianni Lunadei), named Arteche. Arteche offer a very good position on his own company, because he needs someone "he can trust". The other worker (Julio De Grazia) didn't believe on Arteche´s words so he try to "survive" alone. The story is not a real one, but it could be. It´s a good picture about Argentina on the first 80's. Helps to be more careful about "easy money"...
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10/10
lesson from the past
rupertinorogers31 December 2012
A film which aside from any technical film making aspects, offers great acting and direction. Most important of all though, imagine how useful it would have been for all of those investors handing money over to Bernie Madoff almost 3 decades later to have the benefit of watching this film in advance. It may have made them a bit more wary of promises of "consistent financial returns". An almost prophetic film in its substance and at its core, Luppi gets embroiled in the exact same thing millions got embroiled in during the years prior to the 2008 crash, nothing changed. This lesson came from a country which has kept going over this story in real life over and over during the last 100 years, so its people are well used to it. A masterpiece as far as I'm concerned.
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9/10
Sweet money, bitter economy
Elvis-Del-Valle6 June 2024
Plata Dulce can be considered the sister film of La Noche De Los Lápices for portraying the second half of the period of the Argentine dictatorship. This is due to the fact that both films take place in the same period of time, with the only difference being that Plata Dulce was an economic plan that was carried out after the phase of the disappeared ended. While La Noche De Los Lápices portrays the political part of the dictatorship, Plata Dulce focuses on the economic part and how it has played a role that not only began the fall of the dictatorship, but also the decline of the Argentine economy that to the current date it remains valid.

The story is a humorous drama that presents us with businessmen Carlos and Rubén who, due to deindustrialization, try to keep their factory afloat. While through an acquaintance, Carlos begins to reach the top, Rubén enters a tremendous economic decline. Through both characters we see a representation of how dollarization in Argentina has affected several industries of national products. To understand the context, it must be taken into account that the Argentine military government has tried to obtain the support of the United States. The reason why the dictatorship ended the stage of the disappeared was because the government felt that there were no subversives left and to avoid suspicions of violation of human rights that would spoil the opportunity to establish a link with the United States. The film begins with the 1978 world championship in which Argentina emerged victorious and was used as a means for the government to regain the support of the people. Then the government moved on to the dollarization plan to market products exported from abroad. The film does not explicitly show the process, but it does show a couple of clues about it. We see how Carlos manages to reach a high level of wealth with the dollarization business that he is involved in, but Rubén is plummeting. This is because the dollar was cheap and that benefited the foreign market so that many products exported from abroad were sold. The negative effect was that products of Argentine origin began to lose value, resulting in inflation. Rubén ends up becoming a clear reflection of how businesses that depend on the Argentine peso began to decline at that time. Carlos, on the other hand, is a reflection of how people linked to dollarization were reaching the top at the cost of those who remained in debt. When Carlos enters the business, there already seems to be a suspicion that he might just be a tool for something dirty that lies behind the business.

Beyond telling a good plot, having the legendary Federico Luppi and being an impeccable production, the greatest strength of this film that made it important at the time is that it unmasks the financial corruption that existed in the military government of the time and how it was affecting the Argentine economy. That already gave the people more reason to distrust the dictatorship and the end of this government would be complemented by the Falklands War. A war with which the dictatorship intended to regain the support of the people, but that led to several losses. The link with the United States was lost, young lives were lost, the war was lost and the trust of the people was lost, ending the dictatorship and bringing back democracy.

In conclusion, Plata Dulce is a notable film in Argentine cinema for its representation of the economic phase of the Argentine dictatorship. It earns a place alongside some Argentine cinema productions that have a value that is measured only by the strong connection they have with Argentine history. This is one of those films that you need to see to know the history of Argentina and the background that has caused its ups and downs. My final rating for this film is a 9/10.
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10/10
lesson from the past
rupertinorogers30 December 2012
A film which aside from any technical film making aspects, offers great acting and direction. Most important of all though, imagine how useful it would have been for all of those investors handing money over to Bernie Madoff almost 3 decades later to have the benefit of watching this film in advance. It may have made them a bit more weary of promises of "consitent financial returns". An almost prophetic film in its substance an at its core, Luppi gets embroiled in the exact same thing millions got embroiled in during the years prior to the 2008 crash, nothing changed. This lesson came from a country which has kept going over this story in real life over and over during the last 100 years, so its people are well used to it. A masterpiece as far as I'm concerned.
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