It isn’t hard to believe that Bilal Lashari’s The Legend of Maula Jatt is, by some multiples, the most expensive film ever to come out of Pakistan. In the works since 2013, held up first by a copyright battle and then by Covid, it was finally released this month, thrilling audiences with its vast sets, elaborately choreographed set pieces and galaxy of stars: it is nothing if not lavish. It is also being vigorously touted as the catalyst that will revive the long-languishing fortunes of Lollywood, the Pakistani popular film industry. Time will tell. Audiences are certainly loving it.
Like Hollywood’s comic-book superheroes, the character Maula Jatt has repeatedly proved to be gilt-edged box office. The Punjabi avenger was immortalized in a 1979 epic, simply titled Maula Jat, that was also the most expensive film of its time and a huge hit; even before that, the character popped up in other films.
Like Hollywood’s comic-book superheroes, the character Maula Jatt has repeatedly proved to be gilt-edged box office. The Punjabi avenger was immortalized in a 1979 epic, simply titled Maula Jat, that was also the most expensive film of its time and a huge hit; even before that, the character popped up in other films.
- 10/27/2022
- by Stephanie Bunbury
- Deadline Film + TV
Hot fantasy actioner The Legend of Maula Jatt has hit a historic milestone, becoming the highest-grossing Pakistani film ever worldwide in only its second week of release, and the first to cross Pkr 100cr (4.5M) globally.
Through Tuesday, it had taken Pkr 115cr (5.2M). Of that, Pkr 33cr (1.5M) is from the home country and Pkr 82cr (3.7M) is from offshore markets. In the UK, it is the highest-grossing Punjabi movie ever with £866K (1M) through Wednesday.
In the U.S., the epic across two weekends has done 728K, and in Canada 525K through Sunday. Midweek performance has also been strong, notably in the UK, Canada and Australia.
A reboot of the 1979 cult Punjabi classic, Maula Jat, The Legend of Maula Jatt has been on a tear out of the gate since it released on October 13, and scored a record-breaking global bow for a Pakistani title.
The movie (which has...
Through Tuesday, it had taken Pkr 115cr (5.2M). Of that, Pkr 33cr (1.5M) is from the home country and Pkr 82cr (3.7M) is from offshore markets. In the UK, it is the highest-grossing Punjabi movie ever with £866K (1M) through Wednesday.
In the U.S., the epic across two weekends has done 728K, and in Canada 525K through Sunday. Midweek performance has also been strong, notably in the UK, Canada and Australia.
A reboot of the 1979 cult Punjabi classic, Maula Jat, The Legend of Maula Jatt has been on a tear out of the gate since it released on October 13, and scored a record-breaking global bow for a Pakistani title.
The movie (which has...
- 10/27/2022
- by Nancy Tartaglione
- Deadline Film + TV
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