The indie filmmakers behind Rune are giving away iPod downloads of the entire 90-minute feature, building on the interest in watching movies on Apple's popular media player to help promote their movie. The download version will become available Oct. 10, simultaneously with the DVD going on sale for $10 on RuneThe-Movie.com. "We felt 'Rune's' distribution method should be as timely and as comprehensive as possible, and the burgeoning popularity of video iPod and digital downloads gives any filmmaker unprecedented access to a wide audience," director Arayna Thomas said. "It's the new movie theater for independent filmmakers."...
- 9/19/2006
- The Hollywood Reporter - Movie News
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