Bet Networks on Thursday took the wraps off a new basic-cable channel designed to attract an older, more affluent segment of the black television audience.
As part of the Viacom unit's annual upfront pitch to media buyers and clients, Betn president and COO Scott Mills introduced Centric, a new service "focused on and central to the African-American adult experience."
Set to launch in the fourth quarter of 2009, Centric is expected to replace Bet J, a spinoff of the flagship network that reaches some 32 million households. The target penetration for Centric's first day of operation is 45 million homes.
With a target audience of adults 25-54, Centric will join TV One as one of the few TV outlets developed expressly for middle-aged black consumers and their families. (Since the dissolution of Upn in 2006, clients looking to efficiently reach the demo have had to pony up for bulk-delivery vehicles like the NFL, "American Idol...
As part of the Viacom unit's annual upfront pitch to media buyers and clients, Betn president and COO Scott Mills introduced Centric, a new service "focused on and central to the African-American adult experience."
Set to launch in the fourth quarter of 2009, Centric is expected to replace Bet J, a spinoff of the flagship network that reaches some 32 million households. The target penetration for Centric's first day of operation is 45 million homes.
With a target audience of adults 25-54, Centric will join TV One as one of the few TV outlets developed expressly for middle-aged black consumers and their families. (Since the dissolution of Upn in 2006, clients looking to efficiently reach the demo have had to pony up for bulk-delivery vehicles like the NFL, "American Idol...
- 4/23/2009
- by By Anthony Crupi, Mediaweek
- The Hollywood Reporter - Movie News
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