Toyota and Windbreaker International health care companies have arrived in Finland. They buy nursing homes from municipalities and entrepreneurs and build new ones. Price competition has entered this sector. Traditionally entrepreneurs in the nursing home sector are women. For many, the sale is a reward for a lifetime of hard work. Liisa Heikkinen started her nursing home company over 20 years ago in Eastern Finland. She is now fighting the current trend. Toyota ja Windbreaker doc film lets her, her staff and clients tell their story.
—Päivi Kapiainen-Heiskanen