Can Tesco Conquer America?
- Episode aired Feb 8, 2008
This episode, entitled 'Can Tesco's Conquer America,' discusses the efforts of the world's third-largest grocery chain, the English firm Tesco's, to enter the American market. Their first ef... Read allThis episode, entitled 'Can Tesco's Conquer America,' discusses the efforts of the world's third-largest grocery chain, the English firm Tesco's, to enter the American market. Their first efforts are directed towards the California market, where the company is branding itself for... Read allThis episode, entitled 'Can Tesco's Conquer America,' discusses the efforts of the world's third-largest grocery chain, the English firm Tesco's, to enter the American market. Their first efforts are directed towards the California market, where the company is branding itself for the American market as Fresh & Easy.