Star Pierce Brosnan said of this James Bondesque television commercial: "Along with the two leading teams, at one of America's greatest sporting events, the Super Bowl commercials are the centerpiece of the day. I've enjoyed being a part of the Kia team, which traditionally has one of the most memorable spots in the game."
Michael Sprague, Kia's 's Executive Vice President of Sales and Marketing, said: "Packed with first-class materials and amenities, the all-new Sorento delivers a premium utility experience, and Pierce Brosnan's persona is the perfect fit for our seventh Super Bowl commercial, which finds the action star and Kia's most capable CUV ever charging up a snowy mountain road for a very different type of adventure that turns out to be the 'Perfect Getaway'."
Before and after the 2015 Super Bowl, Kia's "The Perfect Getaway Vehicle" advertising and marketing campaign, created by the David&Goliath advertising agency of record, incorporated multiple components on multiple platforms, including television, cinema, digital and social media.
This James Bond style television commercial was first broadcast during the third quarter of 2015 Super Bowl XLIX.
The snow seen in the commercial was real but the cabin, moose, and rocket launcher were all elements which were entirely produced using CGI (Computer Graphics Imagery).