Physicist Stephen Hawking said of this television commercial: "You all know me as Professor Stephen Hawking, the physicist wrestling with the great concepts of time and space. But there is another side to me that you may not know: Stephen Hawking the actor. I have always wanted to be in a movie playing the part of a typical British villain. And now, thanks to Jaguar my wish has come true. I am proud to present the premiere of the launch commercial for Jaguar's first performance SUV, the new Jaguar F-PACE".
Cosmologist Stephen Hawking once said of portraying a James Bond villain: "My ideal role would be a baddie in a James Bond film. I think the wheelchair and the computer voice would fit the part. I know little of popular culture, having spent my time on science."
Ralf Specht, chief operating office at agency Spark44, said, "British villains are the smartest villains in the world, perfectly embodied by the great actors Sir Ben Kingsley, Tom Hiddleston, Mark Strong and Nicolas Hoult. Taking it to the next level with "British Intelligence" is actually a small step and nobody personifies this any better than Professor Stephen Hawking."