Introducing the new IMA 'Image up' campaign from Honda. Shortly after the successful Accord 'COG' launch, this film was used as a roadshow showcase for various forums and new marketing strategies across the world.
Honda's 'Image Up' was made to launch and make public aware of the new Honda technology which focused on a new power source, encompassing energy sufficiency known as IMA. This roadshow film was subsequently used for the media roll out along with the new TV ad campaign in late 2003.—Earl Barrington