Have you ever had a conversation with the type of person who refuses to stray from a rigid belief? Tom Naughton's film "Fat Head" felt like that to me. About 1/3rd of the way into this movie, I had to wonder if the film was paid for by the fast food lobby. The writer/director/star Tom Naughton is billed as a comedian yet there was no laughs here. Frankly, it felt like a one-side argument designed to further confuse frustrated dieters and to push a weak agenda. The dripping sarcasm, straw man arguments and non-stop condescending tone quickly made me want to turn off my TV, but I continued to watch just to see if it would get better. It didn't.
There are so many problems with this film and Tom Naughton's arguments that it could not fit in a review. But, I'll go through a few of the most irritating points.
NOBODY'S FORCING YOU TO EAT FAST FOOD: The first issue for me was the claim at the very beginning of this film that the fast food industry does not force anyone to eat their food. They may not hold you down and force feed you McD's, but what they have done in past decades is to crowd out mom & pop restaurants with a combination of aggressive marketing, cheap deals, factory food practices; all designed to push out local competitors. Another fast food chain technique is to locate themselves in areas which have no other options. (i.e. airports, highways, cafeterias, food courts) 25 years ago, a trip across Ontario meant reasonably healthy meals (if one desired) at truck stops. Today you cannot find anything but fast food places. It's a problem if you travel as part of your living which I did for many years. Trying to stay healthy on McD's, Wendy's and Subway is a real problem. You may not get fat if you count your calories, but you will feel horrible if this is all that you can get.
STRAW MAN ARGUMENTS: This movie spent far too much time trying to discredit Super Size Me instead of addressing the issues which led to the making of that film. I have seen Super Size Me, but I'm really not interested in defending Spurlock's movie. The core point is still that the fast food industry has worked tirelessly to market food which calorie for calorie does not contain enough nutrition, and at worst can cause obesity in individuals who find the low cost and lack of affordable options irresistible.
MARKETING TO KIDS: Naughton complains that McD's playland is unfairly criticized. They provide air conditioned / heated playgrounds in some communities that have not been provided by several levels of government. He does not touch on the other incentives that fast food chains use to lure children through their doors. In some countries, marketing to kids is illegal - and for good reason. Children are not good decision makers. Naughton turns the camera on a small child in the playland area who isn't interested in eating as if to say "see, these kids are only interested in playing, not eating" but neglects to mention just how awful this fatty, starchy, salty garbage food is for growing bodies. He also rails against organizations which have targeted McD's and other fast food chains to get them to make nutritional information more accessible as if such initiatives are nanny state nonsense. He forgets to mention that McD's has changed to include a few healthier choices as a result of these initiatives. Nobody is saying never eat at McDonald's, they have always been warning people that the claims of it being healthy for kids (yes, they used to say such things) is patently false. Instead of discussing initiatives that have resulted in better information for consumers, he attacks the consumer groups as vegetarian organizations intent on spoiling all our fun.
If you go back to Morgan Spurlock's original premise, it was that the portions are intentionally priced to make gluttony affordable. And the more you eat of that type of food, the more you crave it which is in line with McD's business model. Super Size Me did not intend (IMHO) to show that moderate eating would lead to weight gain. The goal was to show that McD's and other fast food chains have a vested interest in getting you to eat their food, despite the negative nutritional effects, as often and as much as we can.
POSITIVE CHANGES AFTER SUPER SIZE ME: There was an immediate shift for the better after Super Size me came out. McD's began to offer a variety of salads, apple slices, juice or milk instead of high fructose syrup sodas. Nutritional info became easier to get. McD's even began a campaign to show how their food is made. It's not all pretty but at least we know now.
Activists have also exposed factory farming, the mistreatment of animals destined for McD's, the sludge they use in McNuggets and other odd practices which were once a trade secret hidden from customers. For the life of me I cannot understand why anyone would take issue with asking any organization to show us how our food is made, and what's in it. It should be our right. These are positive changes but I believe we can do better without ruining the burger experience for those who want it.
Let's face it - shining a light on the inadequacies of these organizations and shaming them into doing better isn't bad. It's beneficial to all of us.
I give Fat Head 1 star for being nothing more than corporate propaganda and misinformation. If you want to shed a few pounds, you should avoid this film and fast food in general if not for the calories and fat, but for the simple fact that it lacks good nutrition.
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