Brad Gulko, a child who's reflections on his parent's divorce was featured in the documentary, grew up to be a noted computational biologist and genomicist. In an odd twist of fate, he many years later discovered that Bob Gulko was not in fact his biological father, but rather, it was Quincy Fortier, a fertility expert who had treated his mother, and had impregnated hundreds of women with his own semen under cover of a treatment that was supposed to impregnate women by their husbands. Brad Gulko analyzed his families genomic data personally and has been widely quoted in newspaper articles about Quincy Fortier.
The most iconic scene features a nude woman being massaged with peacock feathers and being indulged in a hot tub by two also-nude male masseurs. This permanently linked the popular image of Marin County with hot tubs and peacock feathers.
The documentary was widely disliked in Marin County for being sensationalist and unrepresentative of typical Marin residents. A local weekly, The Pacific Sun ran a point-by-point critique of the falsehoods included in the documentary. The article was in turn entered into the US Congressional Record by Congressman John Burton. The National News Council later voted to censure NBC News, calling "I Want It All Now" "journalistically flawed at essential points".