The harrowing drama's screen average of £5,552 was second only to James Cameron's sci-fi epic, and more than double any other film in the top 10
The arthouse hit
A film about an obese teenager suffering harrowing abuse from both parents might not strike you as an easy sell at the box office, and that's leaving aside any additional marketing challenge presented by an all-black cast. So the backers of Precious will be delighted with its £259,000 opening from 47 screens, generating a £5,552 screen average that is second only to Avatar's and more than double any other film in the top 10.
The surprising part is where the film has performed best: six of its 10 top sites are Vues, Odeons and Cineworlds, indicating a more "urban mid-market" rather than arthouse audience. London's Curzon Soho – invariably the top cinema for an arthouse film – was beaten by the Vue West End a stone's throw away,...
The arthouse hit
A film about an obese teenager suffering harrowing abuse from both parents might not strike you as an easy sell at the box office, and that's leaving aside any additional marketing challenge presented by an all-black cast. So the backers of Precious will be delighted with its £259,000 opening from 47 screens, generating a £5,552 screen average that is second only to Avatar's and more than double any other film in the top 10.
The surprising part is where the film has performed best: six of its 10 top sites are Vues, Odeons and Cineworlds, indicating a more "urban mid-market" rather than arthouse audience. London's Curzon Soho – invariably the top cinema for an arthouse film – was beaten by the Vue West End a stone's throw away,...
- 2/2/2010
- by Charles Gant
- The Guardian - Film News
IMDb.com, Inc. takes no responsibility for the content or accuracy of the above news articles, Tweets, or blog posts. This content is published for the entertainment of our users only. The news articles, Tweets, and blog posts do not represent IMDb's opinions nor can we guarantee that the reporting therein is completely factual. Please visit the source responsible for the item in question to report any concerns you may have regarding content or accuracy.