Agence France-Presse/Getty Images Joseph Kony
Fueled by attention from a power list of celebrities, the online campaign to raise awareness about fugitive African rebel leader Joseph Kony became the fastest-growing viral video in Web history.
As the nonprofit group prepares a major rally this weekend called #coverthenight, that star power has since waned. That, in turn, has led the campaign to fade from the spotlight and spurred broader questions about whether online organizing can spur-on-the-ground action.
In March, Justin Bieber,...
Fueled by attention from a power list of celebrities, the online campaign to raise awareness about fugitive African rebel leader Joseph Kony became the fastest-growing viral video in Web history.
As the nonprofit group prepares a major rally this weekend called #coverthenight, that star power has since waned. That, in turn, has led the campaign to fade from the spotlight and spurred broader questions about whether online organizing can spur-on-the-ground action.
In March, Justin Bieber,...
- 4/21/2012
- by Emily Steel
- Speakeasy/Wall Street Journal
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