- The Celebrities are challenged to write and produce a 30-second video for ACN Video Phones - spots that will be judged by 450 ACN sales reps. One team listens closely to the executives' conservative brief, creating a video that tugs on the heartstrings. The other team decides to give the company a controversial ad to remember, and risks offending the sales reps. When the votes are cast, a winner is decided by the slimmest of margins. But no matter how close the vote, Donald Trump sends another Celebrity packing.—NBC Publicity
- Task scope: To produce a commercial for ACN's new video phone, IRIS 5000.
Task sponsor: ACN Inc.
Backbone project manager: Lil Jon
A.S.A.P. project manager: NeNe Leakes
Result: Backbone made a humorous commercial involving an older couple on Christmas talking to their son and his gay lover, while A.S.A.P. made a heartfelt video of a girl in Paris communicating with her father and deaf mother.
Judges: Donald Trump; Ivanka Trump; Donald Trump, Jr.
Winning team: Backbone
Reasons for win: Although the men took a comedic approach to their video and ran with a more risque concept, they earned 53% of the vote of the ACN representatives.
Losing team: A.S.A.P.
Reasons for loss: While the women had a more heartwarming commercial, they had earned only 47% of the vote of the ACN representatives, losing by a 6% deficit.
Sent to boardroom: No final boardroom - Trump immediately fired Dionne after he deemed it was "too late" to defend herself.
Fired: Dionne Warwick - for flippantly telling Trump that he should fire her when she was being criticised by the other women. She later tried to take back her remarks, but Trump felt that she had challenged his authority, in addition to confirming his worries that she could not work with her team, and fired her.
source: wikipedia.com
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