An ad for Marithé et François Girbaud jeans brand directed by l'enfant terrible of Nouvelle Vague monsieur Jean-Luc Godard. Concept: a woman and a man keep looking
through drawings and paintings from France's past, all the time they keep saying "no, no, no!" until they stop at one figure and say "Yes!", and what's revealed is a
person wearing jeans. Then it comes with some words and the brand name, and the process gets repeated with some variations, more people appear wearing jeans and in one
impressive and memorable sequence a woman positions a man to lay down and she irons his jeans while he's wearing it. Crazy, huh? Compared to the 1988 commercial, this one
is slightly better because there's the presence of the product rather than just talking about fashion and its importance. Yet another empty and monotonous ad that doesn't
impress us with anything. Meh...4/10.
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