Matthew Gray Gubler makes some wonderfully weird art, & this episode is one of his masterpieces.
The episode opens with a man who insists he is innocent of any wrongdoing. Hotch interviews him, with as much compassion as his efficient manner allows. We learn that this man was asked to make sure there wasn't anyone in the house by his wife. While doing that, the man smelled burning sage.
After that, things got SUPER weird.
There's some of Matthew Gray Gubler's art in this episode, as well as some heart-stopping moments that brought a tear to my eye.
Please be advised, there is talk of (debunked) "Recovered Memory" therapy used with small children, as well as coerced self-checkout.