Oxygen, NBCUniversal’s true-crime network, saw its best performance in primetime since 2018, TheWrap can reveal exclusively.
The multiplatform brand, whose unscripted programming includes the “Snapped” franchise, “Cold Justice,” “Killer Couples” and “Criminal Confessions,” averaged 339,000 viewers in primetime in 2022, up 10.8 from 2021’s total average viewership of 306,000.
After shifting full-time to true crime programming in 2017, Oxygen also ranks as 2022’s No. 1 fastest top 30 cable entertainment network across total viewers in primetime and total day, up 6 as compared to total viewership for total day in 2021.
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The brand also ranks as the No. 2 cable network for how long people tune in for both primetime and total day across total viewers, coming close behind in third place among adults 18-49 as well as among women 18-49.
In terms of its programing, “NY Homicide,” which airs Saturdays at 9 p.m., dominated...
The multiplatform brand, whose unscripted programming includes the “Snapped” franchise, “Cold Justice,” “Killer Couples” and “Criminal Confessions,” averaged 339,000 viewers in primetime in 2022, up 10.8 from 2021’s total average viewership of 306,000.
After shifting full-time to true crime programming in 2017, Oxygen also ranks as 2022’s No. 1 fastest top 30 cable entertainment network across total viewers in primetime and total day, up 6 as compared to total viewership for total day in 2021.
Also Read:
Peacock Drops Free Subscription Tier as NBCUniversal Shifts Focus to Premium, Original Content
The brand also ranks as the No. 2 cable network for how long people tune in for both primetime and total day across total viewers, coming close behind in third place among adults 18-49 as well as among women 18-49.
In terms of its programing, “NY Homicide,” which airs Saturdays at 9 p.m., dominated...
- 2/2/2023
- by Loree Seitz
- The Wrap
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