The marketing team for Disney's initial return to hand-drawn animation, 'The Princess and the Frog', who focused their attention on the female-driven nature of the film, may very well be the first to admit that their handling of the forty-ninth Disney Classic contributed in some small part to its moderate, though not outstanding box office success; so much so, in fact, that the higher returns of its successor, 'Tangled', can apparently be attributed to a name change late in its production. Shifting from the female-skewed 'Rapunzel' to a more even focus on her male counterpart was evidently a wise strategy, as reflected by the higher returns of 'Tangled', but unfortunately the disparagement in box office between the traditional and the computer-animated releases is painfully noticeable and not in the favour of the former. Disney's second hand-drawn feature since their initial dismissal of the art form several years ago, then, was a crucial and risky endeavour, one that might have required a more general audience rather than the niche 'Winnie the Pooh' franchise and its much younger demographic; however, this does not prevent the early-years charm of the film from providing a pleasant family-friendly experience for all.
What is so refreshing about this film, the second of its kind in the Classics cannon which is inspired from the books of A.A Milne, is that the structure and story differ vastly from its two immediate predecessors, which were heavily focused on the fairy tale-princess formula which never fails for Disney, though which tires quickly in succession from feature to feature. 'Winnie the Pooh' is a different beast (or bear) entirely, focusing on simple plotting and eccentric characterisation. From the honey-obsessed titular character and the scholarly bird, to the endearingly pessimistic Eeyore and the hyperactive Tigger, the film is an endless joy in its clash of personalities, which are as colourful as the beautiful scenery of the Hundred-Acre Woods. There is a great deal of humour to be found here that would not go amiss in a more mainstream Disney release; younger viewers are innocently amused by it, and older ones amusingly understand it. The main storyline, in which the characters deduce from a poorly-written message that Christoper Robbin has been taken by a (purely imaginary) evil entity is so contrived, yet so justified by these characters that the movie develops a surreal edge which provides a comic flavour.
Any flaws lie not so much within the film itself, but in the apparent lack of confidence behind the product. Whether the fifty-first Disney Classic was in the style of 'Tangled', 'Snow White' or even something in the vein of 'Chicken Little', it should have bore the hallmark Disney polish it rightfully deserves. At barely an hour long the film can barely lay claim to being a full-length feature, let alone be suitable for a theatrical release. An abrupt ending proves that it could have had a more fleshed out climax as opposed to a throwaway line voiced by the gentle narration of John Cleese; Disney apparently believed that young children would be easily satisfied by this and that their parents wouldn't be invested enough to care. 'Winnie the Pooh' is fully-fledged, albeit more traditional, family entertainment that essentially marked the beginning of a new era for the studio after 'Tangled' hit the big fifty. It is a shame that they did not fully embrace it.
9/10
What is so refreshing about this film, the second of its kind in the Classics cannon which is inspired from the books of A.A Milne, is that the structure and story differ vastly from its two immediate predecessors, which were heavily focused on the fairy tale-princess formula which never fails for Disney, though which tires quickly in succession from feature to feature. 'Winnie the Pooh' is a different beast (or bear) entirely, focusing on simple plotting and eccentric characterisation. From the honey-obsessed titular character and the scholarly bird, to the endearingly pessimistic Eeyore and the hyperactive Tigger, the film is an endless joy in its clash of personalities, which are as colourful as the beautiful scenery of the Hundred-Acre Woods. There is a great deal of humour to be found here that would not go amiss in a more mainstream Disney release; younger viewers are innocently amused by it, and older ones amusingly understand it. The main storyline, in which the characters deduce from a poorly-written message that Christoper Robbin has been taken by a (purely imaginary) evil entity is so contrived, yet so justified by these characters that the movie develops a surreal edge which provides a comic flavour.
Any flaws lie not so much within the film itself, but in the apparent lack of confidence behind the product. Whether the fifty-first Disney Classic was in the style of 'Tangled', 'Snow White' or even something in the vein of 'Chicken Little', it should have bore the hallmark Disney polish it rightfully deserves. At barely an hour long the film can barely lay claim to being a full-length feature, let alone be suitable for a theatrical release. An abrupt ending proves that it could have had a more fleshed out climax as opposed to a throwaway line voiced by the gentle narration of John Cleese; Disney apparently believed that young children would be easily satisfied by this and that their parents wouldn't be invested enough to care. 'Winnie the Pooh' is fully-fledged, albeit more traditional, family entertainment that essentially marked the beginning of a new era for the studio after 'Tangled' hit the big fifty. It is a shame that they did not fully embrace it.
9/10
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