When I read the bio of the writer/director Alice Waddington (odd for a director to have a stage name), I was not surprised to find that she came to filmmaking through a history in advertising and fashion. Having worked for decades in that field myself, I can understand how she could craft a film full of gorgeous imagery and only about 30 seconds worth of plot. This is one of the worst conceived stories I've ever seen, all wrapped in one of the most gorgeous production designs. Ms Waddington is one helluva producer/art director but has no business directing a storyline. This is a non-story, and what plot there is on screen is full of holes. From point A to point Z, this story is just a long string of cliches and silly twists...and occasional singing? What??
Worse than all that, it's inexplicably BORING. You'd think we could be satisfied with the lush scenery and fanciful wardrobe, but the story is so mind numbingly dull and convoluted, it isn't even helped by the eye candy. Even the special effects are cheesy and retrograde, like Tron meets Alice in Wonderland, that my strongest emotion throughout was embarrassment.
I don't know HOW it got financed, greenlit and cast. I don't know how this cast of worthwhile young actresses agreed to star in this incoherent mess. Most advertising professionals are satisfied with short form and it's just as well. If this is an example of what we can do with two hours, we have no business venturing outside of the small screen. Bad, bad, bad. But very pretty. On behalf of ad folk everywhere, I apologize.
Worse than all that, it's inexplicably BORING. You'd think we could be satisfied with the lush scenery and fanciful wardrobe, but the story is so mind numbingly dull and convoluted, it isn't even helped by the eye candy. Even the special effects are cheesy and retrograde, like Tron meets Alice in Wonderland, that my strongest emotion throughout was embarrassment.
I don't know HOW it got financed, greenlit and cast. I don't know how this cast of worthwhile young actresses agreed to star in this incoherent mess. Most advertising professionals are satisfied with short form and it's just as well. If this is an example of what we can do with two hours, we have no business venturing outside of the small screen. Bad, bad, bad. But very pretty. On behalf of ad folk everywhere, I apologize.
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