SO TIRED | RICK SHAFFER
When Rick Shaffer wanted a fast come-at-you video for So Tired he immediately enlisted the expertise of British artist/director, Peter McAdam, who previously took the reins on two of Shaffers solo videos, and two for his band, The Reds®.
The So Tired visuals encapsulate the feeling of being overloaded by a modern world that continually bombards us with text, sound and images. McAdam, used his extraordinary software creation called, iCoda, a sound interactive image blender, to express the chaos of the inner mind. McAdams unique application works by loading in numerous images that are then activated by amplitude and duration of the music to create a random animated mash-up.
For the So Tired video McAdam resurrected his alternate being, Johnny Satan, to choreograph and dance to the music. Satan becomes a symbol for going with the flow by dancing and embracing chaos, and/or allowing anger to release our inner demon and the secret inside scream heard only by the screamer.
CREDITS:
- Director: Peter McAdam (UK)
- Choreographer/Dancer: Johnny Satan
- Still Photographs of Rick Shaffer: Theresa Marchione
- Thanks To: Phil Holden/Tyne Media, Baltic 39, and Dan Parker
- So Tired Video © 2015 Tarock Music
- So Tired is track 4 on Rick Shaffers album, Jitterbug Shake.