A new documentary follows 16 people who were laid off, and then found more meaning in their lives. Lemonade is described on its web site as "an inspirational film about 16 advertising professionals who lost their jobs and found their calling, encouraging people to listen to that little voice inside their head that asks, 'What if?'" The film, created and produced by Erik Proulx and directed by directed by Marc Colucci, is available on DVD...
- 1/22/2010
- by Andy Dehnart
- Reality Blurred
We've all heard the truism, "When life gives you lemons, make lemonade." With the plethora of pink slips circulating in the media and advertising industries (Bls estimates place losses over 65,000), you would think some creative type would have parlayed theirs into pink lemonade.
Erik Proulx did.
When the 37 year-old copywriter was laid off from Arnold, a large agency in Boston, in October 2008, it was the third time he'd been terminated in less than 10 years. The third time was definitely a charm. Taking his experiences both in work and out of it, he started a blog, Please Feed the Animals, to serve as a venting ground and support system for other unemployed ad professionals.
Once launched, Proulx decided to create a promotional video featuring the faces and stories of other laid-off execs. And like any good social-media enthusiast, he put out a call for submissions on Twitter. "I started getting all...
Erik Proulx did.
When the 37 year-old copywriter was laid off from Arnold, a large agency in Boston, in October 2008, it was the third time he'd been terminated in less than 10 years. The third time was definitely a charm. Taking his experiences both in work and out of it, he started a blog, Please Feed the Animals, to serve as a venting ground and support system for other unemployed ad professionals.
Once launched, Proulx decided to create a promotional video featuring the faces and stories of other laid-off execs. And like any good social-media enthusiast, he put out a call for submissions on Twitter. "I started getting all...
- 8/10/2009
- by Lydia Dishman
- Fast Company
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