As social media now provides ample exposure, TV and film event promotions — or as the marketing people like to call them, “activations” — have become increasingly elaborate.
And who can blame them: While thousands of fans come to SXSW, they also face infinite entertainment options. If you’re going to sell them on hanging out with your show, you’ll need to give them a good reason to do it. And if they’re going to share the best of the best, it better look cool on Snapchat and Instagram. Here’s a look at how the networks tried to woo SXSW.
Read More: The 2017 IndieWire SXSW Bible: Every Review, Interview, and News Item Posted During the Festival
Most Haunting: “The Handmaid’s Tale”
The upcoming Hulu adaptation of “The Handmaid’s Tale,” starring Elisabeth Moss, takes top honors for the most most effective — and the creepiest — installation. Hulu filled the...
And who can blame them: While thousands of fans come to SXSW, they also face infinite entertainment options. If you’re going to sell them on hanging out with your show, you’ll need to give them a good reason to do it. And if they’re going to share the best of the best, it better look cool on Snapchat and Instagram. Here’s a look at how the networks tried to woo SXSW.
Read More: The 2017 IndieWire SXSW Bible: Every Review, Interview, and News Item Posted During the Festival
Most Haunting: “The Handmaid’s Tale”
The upcoming Hulu adaptation of “The Handmaid’s Tale,” starring Elisabeth Moss, takes top honors for the most most effective — and the creepiest — installation. Hulu filled the...
- 3/16/2017
- by Juan Diaz
- Indiewire
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