The opening credits are seen in a 1930s nickelodeon, with certain credits having their own qualities:
- James Franco's credit appears in a puff of smoke
- Mila Kunis' credit appears alongside a couple dancing (whose shadow turns into that of the Wicked Witch)
- Rachel Weisz's credit is held by monkeys
- Michelle Williams' credit is contained within a bubble
- Zach Braff's credit appears with a puppet of Finley
- the make-up credits Greg Nicotero and Howard Bergman are seen with an eye mask
- VFX supervisor Scott Stokdyk's credit is seen within an optical illusion
- composer Danny Elfman's credit is seen with a trumpet
- the costume designers' credits are seen fitting clothes on an elephant
- production designer Robert Stromberg's credit is seen in China Town
- cinematographer Peter Deming's credit is seen with the projector
- the screenwriters' credit is seen within a tornado
- and director Sam Raimi's credit is seen within a crystal ball.
The closing credits are seen behind a stage curtain (at first in different colors, then for the remainder it stays green).