When Joan Crawford signed with M-G-M studios, her name was Lucille LaSeur. Feeling the name was too long for the marquees, M-G-M held a contest in Photoplay Magazine to find their starlet a new name. "Joan Crawford" was the winning choice. Now with a new identity, the studio cast her in various "flapper roles," with the most famous vehichle; "Our Dancing Daughters." It made her a star and she remained so until her death in 1977.