Because of 70's NORML propaganda falsely claiming that the FBI sponsored Reefer Madness, most viewers believe that this Exploitation classic was meant to be taken seriously. Not so! Thelma White (Mae) has noted in interviews that the producers and director Louis Gasnier asked the cast to "hoke it up." The famous "Faster, Faster" scene is, in fact, a direct parody of a similar scene in the classic musical 42nd Street (a scene in which Dave O'Brien--Ralph in Reefer Madness--played a chorus boy).
So why make a cautionary tale, but do so tongue-in-cheek? Simple. To get around the Hays Code and show more skin than the Code allowed...but also to capitalize on the public's fear of drugs. Either way, the producers made a ton of money on the Exploitation circuit--more than covering their costs for this relatively expensive sub-Poverty Row production.
Made over the course of 3 weeks (most Exploitation films were shot in a few days), using an experienced director and a couple of talented actors who went on to have respectable careers in Hollywood, Reefer Madness is quite simply the finest Exploitation film to come out of the 30's.
The film's funny, is it? Well, the folks who made it thought so too. And they laughed all the way to the bank.
So why make a cautionary tale, but do so tongue-in-cheek? Simple. To get around the Hays Code and show more skin than the Code allowed...but also to capitalize on the public's fear of drugs. Either way, the producers made a ton of money on the Exploitation circuit--more than covering their costs for this relatively expensive sub-Poverty Row production.
Made over the course of 3 weeks (most Exploitation films were shot in a few days), using an experienced director and a couple of talented actors who went on to have respectable careers in Hollywood, Reefer Madness is quite simply the finest Exploitation film to come out of the 30's.
The film's funny, is it? Well, the folks who made it thought so too. And they laughed all the way to the bank.