Knowing full well that it could never happen, a major tobacco company offers a multi-million dollar prize to any town in the USA that will quit smoking for an entire month.
What the company doesn't expect is the little town of Eagle Rock, Iowa, and the Reverand Clayton Brooks leading the distressed town to prosperity with the much needed money as incentive.
The film, the work of TV sit-com legend Norman Lear, is a savage satire of the American tobacco industry, as well as the TV news community (Comic Ray Goulding appears in one scene as "Walter Chronic" in a parody of TV news anchor Walter Cronkite, with a florescent lamp behind his head, forming an angelic halo).
Many people in the film later went on to become notable television actors, and it's a delight to see how people become so easily unhinged when they're deprived of their nicotine fix (this from a happy non-smoker)!
Bob Newhart plays an odd villain in this film. A strange role for a man so associated with playing meek roles is cast as a rather icy consultant for the tobacco giants.
An underrated film that is worth another viewing, if only to have a snicker at the tobacco industry or see the town of Greenfield, Iowa used as a backdrop.
What the company doesn't expect is the little town of Eagle Rock, Iowa, and the Reverand Clayton Brooks leading the distressed town to prosperity with the much needed money as incentive.
The film, the work of TV sit-com legend Norman Lear, is a savage satire of the American tobacco industry, as well as the TV news community (Comic Ray Goulding appears in one scene as "Walter Chronic" in a parody of TV news anchor Walter Cronkite, with a florescent lamp behind his head, forming an angelic halo).
Many people in the film later went on to become notable television actors, and it's a delight to see how people become so easily unhinged when they're deprived of their nicotine fix (this from a happy non-smoker)!
Bob Newhart plays an odd villain in this film. A strange role for a man so associated with playing meek roles is cast as a rather icy consultant for the tobacco giants.
An underrated film that is worth another viewing, if only to have a snicker at the tobacco industry or see the town of Greenfield, Iowa used as a backdrop.