A good film led with dubious promotion.
5 May 2014
I like this film. It has got heart, it has good intentions for the cinematic language that I so adore. I feel like the filmmaker is earnest and thoughtful with the script and the performances are very strong and show a lot of talent on her cinematic future. However, I've been following this movie online and keep seeing photos of the filmmaker, Meyerhoff at festivals. Great right? Well, yes and no. Yes, it's great the film is getting out there, it should! No because it's more that a little embarrassing to see a 38 year old woman wearing a unicorn prop on her head, as though she's so desperate to hype her film that she'll turn into a corny advertisement. Is this what cinema has come to? I should hope not, not in the cinema I know. I get it, you're supposed to do something "striking" and "wild" to stand out, but Miss Meyerhoff, if you need to walk around with a toy horn on your head to get press on your film, or to get attention, well that's just sad and pedestrian. Have some pride in yourself and your work. You are a talented filmmaker. Please take the horn off and have some respect for yourself, your collaborators and most importantly, for cinema.

Besides the corny advertising, as a critic I do recommend the film. Don't let the harsh truths discourage you. It is a VERY strong film!
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