Well the title fits the film. Chronically self absorbed wealthy New Yorkers. It's hard to really care about a young published author from a wealthy family when NYC is so full of unpublished poor authors. It's also hard to tell the difference between the cute young blondes in the movie. This movie is basically about "white peoples problems."
I also suspect the tobacco industry paid a lot for product placements. There is a lot of gratuitous smoking in the film for no other apparent reason.