I mean I guess it's watchable if you're bored enough (I obviously was), but this is nothing more than a self-promotional vanity project. Watching dude try and convince himself (and us) that the world needs yet another company selling $45 plain t-shirts is both comical and sad. I also liked the way he's raising his kids in a 30,000sqft Beverly Hills mansion whilst talking about instilling strong work ethic in them. Good luck with that?