Clickbait (2021– )
6/10
compelling if manufactured
6 September 2021
Nick Brewer (Adrian Grenier) gets kidnapped and threatened with execution if his internet posting receives five million clicks. His sister Pia (Zoe Kazan) struggles to stop it. He and his wife Sophie (Betty Gabriel) have two teenage sons, Ethan and Kai. Police detective Roshan Amiri (Phoenix Raei) works hard to solve the case despite internal resistance.

This starts with an intriguing if manufactured premise. The first episode has a great drive to find Nick. There is some nice tension even if the movie keeps pushing for an artificial intensity. I generally like Zoe Kazan and Betty Gabriel. After the first episode, the show gets stuck with the media and the two signs. It gets ugly in an unappealing way. Reading the social media can slow down the pacing. It also feels sidetracked with the issue that matters most. There are constant obvious things left unsaid or issues unexamined. It can feel like a grinding march to the next turn or reveal. There is an obvious twist which takes too long and a twist that comes out of the blue. I'm not in love with either. This is an eight episodes limited series which may be better if it could be condensed into a regular movie.
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