3/10
NOT her best film!
5 November 2023
Jessie Matthews hated this film and if you're foolish enough to watch it, you can understand why. The story, the script and the characters are so utterly frivolous and light that they'd get blown away by your snoring.

It was the brainchild of a theatrical impresario called Tom Arnold who thought turning a popular musical into a film would be a good idea....it wasn't. By persuading Gaumont-British to back him, he secured the services of Jessie Matthews but the role she was given was woefully insubstantial. It didn't give her any opportunity to show her comedic skills let alone her singing or dancing - she did not enjoy this at all.

Not only was her role dreadful but her co-star had zero charisma and worst of all she didn't get on with the director. She was a huge star and knew it. Hitchcock with about 20 films under his belt believed that he was the best director in the country but having just been 'let go' from BIP, the industry in 1934 didn't particularly agree. There was therefore a huge ego battle going on here which didn't make for a happy set.

Although it's not good, it's not entirely awful. Despite the insane underutilisation of Miss Matthews, ('the dancing divinity' or 'the diva of debauchery' depending on your choice of 1930s newspaper), it is reasonably well made as of course you'd expect from Hitchcock but you can tell that nobody's heart is in this. She didn't want to make it, Hitchcock didn't want to make it and although Gaumont-British were a wealthier and classier studio than Hitchcock's former studio BIP, from the look of the cheap shabby sets, it looks like even G-B didn't want to make this either.

This is neither a Jessie Matthews film nor an Alfred Hitchcock film. Being the most beautiful girl in the world she still looks lovely but she's not really Jessie Matthews and because Hitchcock wasn't involved in the writing, there's none of his characteristic dark humour. When it tries to be funny it is just embarrassingly silly. Avoid this!
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