Two young English stockbrokers, Willie Sartoris and George Arbuthnot, conceive the idea that if American film companies can make so much money out of Wild West pictures, it should be easy for them to do the same in London. They accordingly change the office door sign to read: "The Royal Wild West Film Company." One of the firm writes a scenario, entitled, "Bad Ike, the Bally Nuisance of Red Gulch." Neither of them have ever been in America, but that doesn't worry them. With the assistance of their fellow-club members, none of whom are actors, they proceed to make the picture. All persist in wearing their monocles throughout, holding afternoon teas, and there are other discrepancies compared to the general idea of the way rough-riding cowboys look and act. They experience considerable difficulty in producing the picture in and around London, and several times come near being arrested. At last the picture is finished. Willy goes to New York and invites prominent motion picture men to attend a private view of the new "world beater." The crowd are ushered into the projection room and the show starts. It develops into a screaming farce and certainly proves "some show." At the conclusion of the picture, the audience fights its way to the open air, gazing at Willy with looks of horror and pity. He is nonplussed at their behavior and unkind remarks, but brightens up when the manager of the "Krazy Komics Film Co." arranges to purchase "Bad Ike" and the company's entire output for the next three years. Some time later, reports come in that the film, as a rip-roaring burlesque, is a big hit.