Hammer combines MTV-style quick cut montage with text and sound bites for an unconventional and highly stylized documentary on the media's treatment of AIDS in the early years of the epidemic. The experimental format is the most interesting aspect of the piece, forgoing traditional documentary voice-over and linear structure for the disconnected juxstaposition of multi-media archival material to communicate it's message. With this technique, it effectively mirrors the expanding media landscape of the time, a pre-internet barrage of sound bites and video snippets, a scattergun blast of infotainment and an indictment of the mainstream press's early reaction to the growing AIDS crisis.
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